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Associate Product Manager, Ingredient Studio at Canva

Surry Hills, NSW

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At Canva, we create tools that empower the world to design. Our mission is to democratise design and empower creativity for anyone and everyone, on every platform! Inspired by a team of talented thinkers, an amazing culture and remarkable growth trajectory – we’re out to change the world, one design at a time.

Since launch in August 2013, we have grown exponentially, amassing over 30 million active users across 190 different countries who have created more than 2 Billion designs. We are one of the world’s fastest-growing technology companies and we have only achieved about 1% of what we are capable of!

About Ingredient Studio

Canva is an online platform that is available across the globe with millions of users worldwide, and our Ingredient Studio Team ensures that Canva realises its goal to empower our users to design and keep them engaged with the highest quality photos, elements, stickers, videos and audio tracks that our users need for their designs.

Our mission is to bring the best content in the world into Canva and make it available for everyone to create beautiful designs. We achieve this in several ways:

  • In-house content production
  • Targeted content production with international artistsAcquisition of content or distribution rights for trendy content
  • Thoroughly reviewing all the content that makes its way into our library to ensure we have the best stuff possible
  • Creating a truly diverse content library through a thriving contributor program

A hugely important part of making this all a reality is our contributor program. We’ve had content contributors for a long time but, with additional investment into the content space this year, we have a unique opportunity to re-launch our program, get more contributors into Canva, build momentum and ultimately a truly special, diverse and unique content library that no one else in the world has!

We need someone to lead these efforts -- this is where you come in!


  • Full end-to-end ownership of our contributor program for content, including the contributor experience, contributor tools and portal and contributor support
  • Define the long term strategy and roadmap for our contributor program
  • Be responsible for executing and collaborating on product strategy, roadmapping, and prioritisation as the product grows
  • Support engineering enquiries as they build features
  • Utilise customer feedback, data analysis, market research and the experience of other teams internally to feed into the product roadmap and provide amazing product features and recommendations
  • Collaborate with stakeholders and the engineering and design teams to deliver on the teams’ vision 
  • Manage and deliver projects throughout the entire product lifecycle; including post-launch follow-ups regarding metrics and iterations.

About you

  • We’re after a go-getter who loves building things, watching them grow, learning from the analytics and then building more!
  • We want someone who is comfortable getting their hands dirty and owning initiatives end to end – from Discovery through Delivery, Go to market, then to Iteration.
  • The person who gets this role will thrive in situations where we don’t have all the available information. They can balance the information that they have available to them and map out a path to clarity and execution.
  • This person will remove blockers and do everything to ensure delivery teams can build features with no interruptions!

What will you achieve in your first 3-6 months?

  • Define the long term strategy and roadmap for the contributor program
  • Bring our contributor program to life from a product, technical and go to market perspective
  • Develop an outreach strategy to bring more content contributors to Canva
  • Lead feature refinement and sprint planning cadences with the engineering and design teams
  • Collaborate with other teams within the group to create a consistent experience across the Canva Creators and the Contributors experiences and tools
  • Work with Analytics to establish and continuously track and improve success metrics
  • Ultimately grow the number of contributors in the program and volume of content being submitted to the program

You'll love this role if

  • You live for data
  • You love building things from scratch
  • You can handle ambiguity
  • You have a strong sense of urgency when it comes to unblocking technical teams and enabling them to build
  • You know how to take a product from an idea through delivery and into customers hands
  • You can put on a technical hat to work through tricky details during refinements

What you'll learn at Canva

  • You will learn how to lead delivery teams and show them how the work they’re powering through ladders up to achieving our mission
  • You will learn about understanding processes and imagining a new way of operating that exponentially improves Canva’s speed to market
  • How to take a product from an idea to being used by hundreds of thousands of customers

About Canva

Office address

  • 110 Kippax Street, Surry Hills, NSW, 2010
  • Remote CBD, Everywhere

Company size

501-1000 people

Founded in


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