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Copywriter - Marketing and Engagement at Canva

Surry Hills, NSW

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Are you a passionate copywriter and conceptual thinker who cherishes creating content and would love to work in a high-growth tech startup? If you’re looking for a chance to write diverse and creative messaging for millions of people, we want to hear from you.

About the job:

As a Copywriter at Canva, you will have the opportunity to work on one of the fastest-growing platforms in the world and the messaging that supports and enriches it.

At Canva, we work every day to make a significant, positive impact on society. Our mission is to empower the world to design. Canva is an easy-to-use online graphic design platform that’s used globally by millions. Canva is currently Australia’s hottest technology startup and has been ranked #1 Australian Workplace in Technology by JobAdvisor on more than one occasion. 

Canva’s marketing happens through several channels and experiences—all of which require exceptional creative thinking. As a Copywriter on the Lifecycle Team, it’s your mission to create copy that makes complex things simple and gives ordinary people the ability to create extraordinary things. 

We place a strong emphasis on our users’ success, and copy in all forms has a significant impact on that. This means you will help define Canva’s user journeys—ensuring that our customers receive a high-quality experience. Your primary responsibilities will be crafting copy and overall messaging for email campaigns, in-app messages, mobile push campaigns, and web push campaigns. You’ll work alongside designers to bring the visuals to life, and occasionally complete the messaging journey with social media copy, video scriptwriting, surveys, and landing pages. Writing copy with a strong voice and empathy for our users is crucial for us to create one of the most loved brands in the world.

You'll love this job if:

  • You enjoy writing high quality and timely content like emails, mobile push campaigns, web push campaigns, and in-app messaging. 
  • You have a passion for showcasing your storytelling in ways that can help grow a business: writing email drips, campaigns, and newsletters.
  • Coming up with new ideas excites you, as you’ll help to develop content for new experiments.
  • You like a strategic approach, rather than just churning out content for the sake of it. We’re focussed on content with impact.
  • You can develop content quickly and strategically.
  • You want to create content that will reach millions of global users.
  • You flourish in team environments, where you are collaborative and flexible with your writing style to resonate with our users.
  • You love to write in different styles for different audiences.

What you'll learn:

  • The growth mindset that has allowed Canva to reach 40 million monthly active users.
  • How to analyse data in order to measure the impact of your messaging.
  • How to experiment with different approaches, to see what is most effective. We pride ourselves on being agile and flexible.
  • Wider digital marketing principles.
  • The inner workings of Australia’s fastest-growing startup.

What we look for:

  • At least 2 years of professional copywriting experience, either with an agency or client background.
  • Understanding of digital marketing specifically in relation to content and email marketing.
  • Ability to write and deliver high-quality content for multiple channels and mediums in a timely manner.
  • Demonstrate a versatility of writing styles that appeal to various target markets.
  • Very collaborative and solution-focused approach.
  • Passionate about writing and how it contributes to amazing user experiences and enables the growth of the product.
  • Willingness to learn how to read data to map out customer journeys and touchpoints.
  • Excellent interpersonal and communication skills.
  • Thinks holistically when writing copy and how each content piece works together to tie into the overarching content strategy.
  • A good understanding and ability to think about customer lifecycles and the importance of content in the user journey.

Benefits

  • Competitive salary, plus equity options
  • Flexible working hours, we value work-life balance
  • In-house chefs that cook delicious breakfast and lunch for us each day
  • Professional education allowance
  • Free Yoga membership 
  • Generous parental leave policy
  • Pet-friendly offices
  • Sponsored social clubs and team events
  • Fun and quirky celebrations
  • Relocation budget provided for interstate or overseas candidates and visa application fees covered

About Canva

Office address

  • 110 Kippax Street, Surry Hills, NSW, 2010
  • Remote CBD, Everywhere

Company size

501-1000 people

Founded in

2012

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