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SEO & Content Led at Deferit


Sydney, NSW and Remote

Apply to Deferit

A little bit about us

We’re a fast-growing FinTech startup based in Sydney and we're out to change the way bills are paid, one bill at a time. At Deferit, we've created an easy to use budgeting tool to pay bills on time, breaking them down into 4 flexible instalments with no interest or hidden fees. 

Our mission is to help people pay their bills, and since launching in February 2018 we have grown exponentially, helping over 300,000 Australians.

A little bit about the role

As we continue to grow, we are now looking for an SEO & Content Lead to build Deferit’s SEO & Content strategy from ideation to execution. The key overarching responsibility is to build up our SEO presence, so we can achieve our core mission of helping people pay and budget their bills. 

You will thrive in a fast-paced environment and are comfortable making decisions backed by data. You have a knack for identifying opportunities and leading them from start to finish.

What you will be doing

  • Building high-quality SEO-driven content for all Deferit content
  • Defining key metrics for content and SEO goals, including KPIs and requirements to measure success 
  • Growing our digital footprint by proposing strategies around content creation, distribution, link building and conversion rate optimisation
  • Setting up the SEO tech-stack, and scaling workflows with a focus on efficiency 
  • Working with Product, Marketing, Design and IT to coordinate and ensure the build out of a cohesive SEO strategy
  • Owning our content and backlink outreach
  • Initially you will be hands-on across all aspects, with the scope to build out the team

To be a star, these are the skills you’ll already have

  • 3+ years of in-house or agency experience with a proven track record of garnering success
  • You are experienced across all aspects of SEO and are comfortable driving content, technical SEO, outreach, etc.
  • Hands-on experience with SEO and web analytics tools such as Google Analytics, Google Search Console, SEMRush, AHREFS, etc.
  • Ability to work in fast-paced environment with a lot of ownership
  • Ability to independently plan, strategise and follow through a project to delivery
  • Be a problem solver who is excited to take on new challenges, having a structured process to approach problems
  • Have a creative spark, enjoying pushing the limits of what’s possible and dreaming up inventive and elegant solutions to challenging problems
  • Excellent communicator with the ability to promote the company, values and culture

What do you get in return?

Be a part of a rapidly growing company with great options for further development and career growth and to contribute to our next success story.

We are a fun, friendly, tight-knit team, who value ideas over hierarchy and know that everyone’s opinion matters. Being true to one of our values, we have the courage to be different. We dress how we like, which means casual Friday is every day. We also offer flexible and remote working options.

Additional Information
Unfortunately we are unable to provide sponsorship so you must hold either citizenship, permanent residency or a work visa with no restriction on hours of work. As part of the recruitment process you will be required to complete a background and police check.

Job Type

Full Time



Apply now

About Deferit

Office address

  • Martin Place, Sydney CBD, NSW, 2000

Company size

51-200 people

Founded in


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