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Global Product Marketing Manager at Deputy

Ultimo, NSW

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At Deputy, we’re on a mission to change the way the world works & we want fantastic people to help us do that.

Deputy is a SaaS Workforce Management Product company. HQ'd in Sydney (AU), with offices in London (UK), Atlanta and San Francisco (USA). We’ve helped hundreds of thousands of people across all industries in 70+ countries save time and money managing their hourly workforce so they can focus on what they do best, and be amazing.


Looking for a new challenge, and the opportunity to work in one of Australia’s leading technology companies? If so, we have the job for you!

We’re looking for a tech-savvy Product Marketing Manager who will be responsible for driving go-to-market activities, competitive and customer intelligence, and messaging and positioning of our products across the United States.

You will work closely with our Product Management team, to decipher the technical how-to of our product, craft value-oriented messaging for customers, and launch our new products and features to our global markets.

The Product Marketing team may be young at Deputy, but we have lofty ambitions, so we’re looking for someone to come in, take ownership of the role, and help us build a world-class Product Marketing function.

What you'll do

  • Voice of the customer - Proactively listen to and intimately understand our prospective and current customers, use this understanding inform product development, marketing and sales activity.
  • Product Communication - Work closely with the product and marketing teams to distil and synthesise technical information to create simple, compelling content for our customers and the market. Including internal messaging and positioning documents, and customer-facing content such as blogs, email and website content. 
  • Global Go-To-Market - Own the go-to-market strategy for new products and features across Australia, UK and US markets. Including competitive analysis, messaging and positioning, sales enablement and customer communications to drive uptake and utilisation. 
  • Go-to-Market Process - Manage cross-functional stakeholders during the go-to-market process to ensure the business is ready to sell, support and market the product or feature at the time of launch. 
  • Product Activation - Leverage in-app (Intercom, Pendo, Appcues) and traditional (email) comms tools to develop campaigns that drive product utilisation with existing customers.
  • Competitive intelligence - Maintain and manage competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-lead research.
  • Data-Driven Decision Making - Utilize strong analytical abilities to inform all decisions and recommendations with robust data. 
  • Manage KPIs - Monitor and improve key KPIs: New feature uptake, product utilization, revenue retention, ARPU, referral/advocacy and NPS.

Your experience

We understand there’s not always a clear path to Product Marketing, and the best Product Marketers come from all walks of life. That said, ideally, you will have some of the following experience:

  • 5+ years of hands-on experience with Product Marketing, Product Management, Marketing Communications, Brand Management, or similar marketing disciplines.
  • Bachelor's Degree in Marketing, a related discipline or equivalent working experience
  • Experience in product and/or marketing management in the SaaS environment.
  • Ability to write simple, compelling, value-led copy, & work closely with a copywriters
  • Additional desirable skills:
  • Experience leading cross-functional projects with tight project deadlines.
  • Working knowledge of marketing communication tools like Hubspot and Intercom, and CRM tools like Salesforce.
  • Basic understanding of Wordpress a plus (for blog management)
  • Familiarity with the principles of NPS, CRM and ABM

What we're looking for

  • Storyteller, with technical understanding
  • Cross-functional leader
  • Data-driven decision maker
  • Expert communicator
  • Naturally empathetic
  • Thrives in ambiguity
  • Proactive problem solver

Why join?


  • Share Options
  • Paternity/Maternity Leave Policies
  • Personal Learning & Development Fund
  • Flexible Work Policy
  • Company-wide Development & Coaching
  • Hackathons
  • Deputy Toastmasters Club
  • Awards - "Your Time to Shine & Celebrate Success"
  • Social Events & variety of social clubs (Books, LGBT, Games, Sports)
  • Mental Health Support
  • Munch & Learns
  • Food/ Drinks/ Snacks

Our mission

At Deputy, we’re on a mission to change the way the world works. Since 2008 over 200 million shifts have been rostered on Deputy, in over 90 countries, and across 245 different industries.

We’re making it easier for businesses and teams to roster staff, manage leave, complete payroll and take the admin out of work so that our customers can focus on doing what they love. We hire amazing people to do what they’re best at and work with some incredible businesses all around the world.

Check out this video: Deputy Explained

Check out why our customers love us: GetApp and G2Crowd

Deputy believes in equal opportunity and that inclusiveness and diversity promotes innovation. Our global team members are from a variety of cultures. And we welcome different perspective and skills. 

Interested? Apply now

About Deputy

Office address

  • 1-3 Smail Street, Ultimo, NSW, 2007

Company size

201-500 people

Founded in


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