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Product Marketing Manager at HotDoc

Melbourne, VIC

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We offer a market salary with startup perks (Apple tech, local wine, craft beer, and unlimited kombucha, standing desks, weekly yoga, and PT sessions - you get the drift.)

You'll get to take on new challenges and contribute to shaping the small but fast-growing marketing team. We foster a collaborative work environment where you’ll get to work cross-functionally with members of the customer success, product, and sales teams to build cohesive customer journeys.

Also enjoy flexible work arrangements while thriving in an ethically driven company that fosters inclusivity, and where action on personal and professional development is actively encouraged.

What will you be doing?

After doubling in size over the last 12 months to meet the growing demands of our increased market share, we are looking for an exceptional product market manager to join our team. You will be responsible for go-to-market strategies to drive product engagement and adoption.

Reporting to the Head of Marketing it will be your responsibility to be both the voice and the hands of product marketing in the business, proving the value of the function and growing a team.. You will manage the day to day customer comms and journeys as well as insights reporting.

  • Build, execute, and report on go-to-market campaigns to drive product adoption, utilisation, and speed to value, collaborating with customer success.
  • Take a leading role in product analytics, market & customer research to inform prioritisation of campaign activity. Create, distribute, and own reporting on product adoption.
  • Develop and maintain a messaging framework for product and feature value propositions, ensuring that is clearly defined and easily accessible for stakeholders across the business.
  • Work collaboratively across departments for launch campaigns for new products & features.
  • Working in partnership with the existing marketing team to represent the voice of the customer and design intelligent marketing journeys.
  • Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.

Who will you be doing it for?

As the preferred vendor of healthcare software solutions, HotDoc is improving the patient experience for over 6 million Australians and counting. HotDoc helps bridge the gap between patient and doctors nationwide, by providing cutting edge technology and an easy, proactive, and accessible means of managing the patient journey from booking to check-in.

Requirements

  • Minimum of 4 years of marketing experience
  • 1+ years in a product marketing role.
  • Experience with building marketing campaigns and journeys.
  • Experience with Hubspot or a similar system.
  • Experience with Adobe Creative Cloud is favourable.
  • Experience with Online Analytics is favourable.
  • Previous experience conducting customer research is favorable.
  • Have successfully launched new products or updates to a large customer base.
  • Strong collaboration skills working in cross-functional teams
  • Exceptional stakeholder management capability, providing regular clear updates and reports as required.
  • Excellent time management skills with the ability to prioritize and shift workload to meet deadlines

You're just the person we're looking for if you can demonstrate

  • You’re a socially conscious person who wants to be in a role that positively impacts Australian healthcare
  • You know your motivations and have a track record of creating and executive intelligent marketing strategies.
  • You’re passionate about technology, health IT and/or SaaS

Benefits

We've adapted pretty well to a COVID world, you'll be invited to many Zoom-based fun times, but normally...!

  • Our kitchen is full of fresh fruit, snacks, tea, and a serious coffee machine. We also have some particularly talented bakers here!
  • Your calendar is pretty full here - end-of-year parties, golf and table tennis, competitions, BBQs, and a yearly Talent Show. Friday nights here are also pretty great
  • A CBD location, that makes commuting a breeze with new bike lockup and lockers, and a stroll to Southern Cross Station or Flinders Street Station
  • Wellness at your keyboard, with in-office subsidised yoga and personal training sessions
  • We have a beautiful, green, and light-filled office on the Yarra River in Melbourne’s CBD that boasts the best balcony view in Melbourne.

About HotDoc

Office address

  • 525 Flinders Street, Melbourne CBD, VIC, 3000

Company size

51-200 people

Founded in

2012

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