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Paid Search & Media Specialist at ROLLER

Bondi Beach, NSW

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ROLLER is a global software-as-a-service company, designed to help businesses in the leisure and attractions industry operate more efficiently, more effectively, and deliver great guest experiences. ROLLER helps its customers offer amazing guest experiences through a full suite of venue management features, including ticketing, point-of-sale, CRM, self-serve kiosks, memberships, digital waivers and more. We have customers in over 25 countries, including theme parks, museums, zoos, trampoline parks, water parks, aquariums, wake parks - just to name a few!

At the heart of ROLLER is our team - which consists of 45 highly energetic, driven, intelligent, and humble professionals, all contributing to helping build a great and enduring business. We truly believe that the sky's the limit for us, and we are well on our way to becoming a global success story. But most of all, we love what we do... and we are looking for like minded people to join us on this amazing journey!

Position Summary

As we look to scale up the business, and increase our growth trajectory, we are looking for a paid media expert to manage all paid search (SEM), paid social, and paid advertising marketing activities.

The specialist will manage all paid search campaigns and social media platforms, including Google, Facebook, and LinkedIn. A successful specialist will effectively manage the budget and work within the Marketing team in order to maximize ROI, drive traffic, and customers.

This role is within our Marketing team, and will report to our VP of Demand Generation.

Ideally, the specialist will be located in Sydney, Australia, however we are open to reviewing candidates in other locations, provided they are in a similar time zone to Sydney.

Key Responsibilities

  • Executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search, social and display campaigns
  • Tracking, reporting and analyzing digital marketing analytics, pay-per-click (PPC) initiatives and campaigns
  • Managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
  • Optimize copy and landing pages for paid search engine marketing (SEM) and social campaigns
  • Perform ongoing paid keyword discovery, expansion and optimization
  • Research and analyze competitor advertising links

Qualifications and Experience

  • Proven SEM experience and success managing PPC campaigns across Google
  • Experience launching paid advertising campaigns on Facebook, LinkedIn, and other social media platforms and networks.
  • Well-versed in performance marketing, conversion, and online customer acquisition
  • Up-to-date with the latest trends and best practices in search engine marketing
  • In-depth experience with bid management tools 
  • Experience with website analytics tools 
  • Strong analytical skills and experience generating SEM reports
  • Familiarity with A/B and multivariate experiments.
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Preferably some experience with Hubspot CRM, but not required
  • BS/MS degree in Marketing or a quantitative, test-driven field

Perks!

  • You get to work on an exciting product, in a fun, high growth industry, that clients really love - check our Capterra and G2 reviews
  • Work from home allowance
  • Regular events, fun social sessions and a full employee assistance program to actively support our team's health and wellbeing
  • Work with a driven, fun and switched on team that works and plays hard
  • Genuine career growth opportunities as we continue to expand

About ROLLER

Office address

  • 164 Campbell Parade, Bondi Beach, NSW, 2026

Company size

11-50 people

Founded in

2011

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