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Digital Performance Lead at Xero

Hawthorn, VIC

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Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive. 

At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.

About the role;

As the Digital Performance Lead, you’ll be playing a crucial role in driving Xero’s digital performance by delivering highly personalised and targeted experiences to users that truly delight and inspire action. With a special focus on digital acquisition, you’ll be in a team responsible for accelerating growth at Xero, by delivering personalised, fully orchestrated journeys at scale. This is a 12 month contract opportunity.

About you;

Balancing strategy with tactical execution, you’ll have your eye on the long-term prize, while constantly learning from live experiment performance. You’ll be data-savvy, commercially astute and adept at working with both business and technical stakeholders to drive #beautiful experiences that deliver high quality customer conversion and overall market share growth.

Some key responsibilities include;

  • Putting our customers at the core of everything you do, and working with specialists in this space,  you’ll use a human-centred design approach to understand who our users are, what they need and design digital journeys that ensures  every conversation we have adds value to our relationship.
  • Lead the development, scoping and delivery of digital experiments, initiatives and journeys to drive conversion rate optimisation and personalisation across our digital channels.
  • Using our world-class tech stack across the Salesforce & Adobe Marketing Clouds’ – determine the best approach to orchestrating journeys across our digital channels. Inbound. Onsite. Outbound.

What you'll bring with you;

  • Demonstrated experience in cross-channel journey design, including onsite optimisation, email marketing, marketing automation and conversion rate optimisation.
  • Experience with Google Analytics, Adobe Audience Manager, Adobe Target, Adobe Experience Manager, Display/Retargeting, Marketo, Salesforce Marketing Cloud.
  • Experience with human-centred design, service design or design thinking.
  • Skilled in HTML, SQL, or Ampscript and the ability to write script code is a plus.
  • Live and breathe high performance with a commitment to transparency and direct feedback – while being a collaborative team player.
  • Self-motivated and achievement oriented with excellent project management skills and be able to thrive in a flexible work environment and switch rapidly from strategy to execution.
  • Creative and innovative thought leader who is not afraid to take risks to improve the customer experience.
  • Excellent written and verbal communication, with the ability to communicate effectively with senior management, including C-level as required.
  • Ability to explain complex concepts and train/mentor others from within & outside of your immediate team.

Why Xero?

At Xero we support many types of flexible working arrangements that allow you to balance your work, your life and your passions. We offer a great remuneration package including shares plus a range of leave options to suit your well-being. Our work environment encourages continuous improvement and career development and you’ll get to work with the latest technology.  

Our collaborative and inclusive culture is one we’re immensely proud of. We know that a diverse workforce is a strength that enables businesses, including ours, to better understand and serve customers, attract top talent and innovate successfully. We are a member of Pride in Diversity, in recognition of our inclusive workplace. So, from the moment you step through our doors, you’ll feel welcome and supported to do the best work of your life.

About Xero

Office address

  • 6 Elizabeth Street, Hawthorn, VIC, 3122
  • 66 Clarence Street, Sydney CBD, NSW, 2000
  • 17 Moore Street, Canberra CBD, ACT, 2601

Company size

1001-5000 people

Founded in


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