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Paid Media Manager at Koala

Job Description

Alexandria, NSW · Full Time · Marketing

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You may have heard of us here at Koala - in just a few short years, we've gone from a start-up to breaking records and becoming the fastest growing eCommerce brand in Australia. One of the key drivers to our success comes from building an entirely in-house marketing function to tackle high-velocity creative production, media buying, and analytics which has enabled us to constantly challenge the status quo across all aspects of marketing. 

The opportunity

Joining us as a key member of our performance marketing team, you will be responsible for the maintenance and optimisation of Koala’s social media marketing portfolio. You'll be responsible for one of the biggest social marketing budgets in the country, building campaigns on both Facebook and Instagram, using cutting-edge martech to execute your activity and managing the relationships with 3rd party martech suppliers.

The role

Responsibilities include:

  • Building, managing & optimising Koala’s paid social campaigns on channels such as Facebook/Instagram, Twitter, Pinterest, Line & Reddit.
  • Reporting weekly on performance metrics back to the broader marketing team
  • Managing briefs for new creative and maintaining an archive of all live & past creative
  • Establishing & maintaining communications with publishers and tech partners
  • Executing split testing of creatives, new features & audiences
  • Maintaining google analytics & publisher certifications
  • Maintaining meticulous campaign & ad naming conventions
  • Tracking all incoming traffic with Doubleclick redirects and UTM parameters

The ideal candidate

To be considered for this role you must have demonstrated experience in a similar role. You'll also come with:

  • Relevant tertiary-level education
  • 2-3 years industry experience in social media marketing
  • Working experience with FMPs or other ad tech platforms
  • A working knowledge of multi-touch attribution
  • Familiarity with the Australian digital marketing landscape
  • Excellent written communication skills
  • The ability to work to a brief & tight deadlines
  • A drive to stay at the cutting edge of digital marketing

What it takes to be on our team

Our Koalas are our most important asset! We look for candidates who:

  • Challenge the status quo
  • Genuinely want to make a difference
  • Put our customers first
  • Act with honesty, integrity and ethics in everything they do
  • Bring good vibes to the people around them
  • Maintain a relentless focus on achieving their goals
  • Have an entrepreneurial mindset
  • Are naturally curious
  • Think forward and reflect back
  • Are ambitious but never arrogant
  • Ride through change like a boss

What's next?

  • If you feel your skills and experience are in line with what we're looking for, then send us your resume and a cover letter outlining why you feel you're a good fit for the role.

Apply to Koala

About Koala

Office address

  • 37-41 O'Riordan Street, Alexandria, NSW, 2015

Company size

51-200 people

Founded in


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