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Growth Marketer at UpGuard

in Sydney, NSW

Job description

We’re looking for a talented Growth Marketer to join our growing team in Sydney!

 

You will be working on UpGuard’s growth initiatives - running experiments, creating content, exploring new growth verticals, assessing the outcomes then doubling down and scaling effectively on activities that correlate with sales.

 

You thrive in small startups where the pace is fast and you have autonomy over the end-to-end process from ideation to execution. You are a highly process oriented, creative marketer with a proven track record and an insatiable desire to do things better.

 

As a bonus you have technical/design background and are just as comfortable coding/creating aesthetically pleasing content as you are writing content.

 

Responsibilities

  • Develop content ideas and execute on them, including blog posts, reports, ebooks and webinars
  • Deeply understand the lifecycle of UpGuard’s prospects and identify opportunities for growth and optimization
  • Run marketing campaigns and other growth initiatives end-to-end: you will design experiments, develop campaign strategy, and drive execution of the campaign through to completion
  • Measure the impact of each campaign, and develop ways to scale
  • Investigate and test new channels to communicate with prospects
  • Work cross-functionally with product, sales, customer success and operations to meet ambitious growth targets

What we're looking for

  • You have 2-5 years of experience in a growth/marketing position at a high-growth SaaS startup or agency
  • You love data and can analyze a marketing funnel; you can identify and size different growth opportunities and the various ways to meet them
  • You have the ability to think strategically and develop comprehensive, data-driven marketing plans - then execute on them!
  • You are an excellent content creator who has the skill to write content that speaks to various audiences
  • You have the design skills to create professional looking content and imagery
  • You know HTML/CSS/Javascript AND/OR know your way around indesign and can create beautiful ebooks/graphics and are just as comfortable writing code as you are content
  • You have excellent written and spoken communication skills
  • You are fearlessly creative

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